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FAM.CHT.1013RealEstateOneInc.2010TotalsincludeRealEstateOneMaxBroockandJohnstoneJohnstone1.88Billion172711634722333162356145722ClosedTransactionsSalesVolumefor2009HomesSoldLeasedUniqueVisitorstoourWebSitesBuyersWhoVisitedourOpenHousesShowingAppointmentsforourListingsMortgageTitleInsurancePoliciesClosedthinkatallpricerangescategorynegotiatingfocusBesttimein30yearstobuyahome1stHalfof2010isthebestopportunityforBuyersThebestdealssellquickerthanyouBecautiousofrenovationcostsTryingtofndtheexactbottomismorelikelytolosethangainA1increaseininterestratesnegatesa10valuedeclineBepatienthaveabackuphomesDecideifnowistherighttimetosellPriceshouldbebasedasmuchoncurrentcompetitionaspastsalesShowingActivitydefnesyourpriceKeepabird-in-the-handIfyouwanttosellin2010focusonthefrsthalfoftheyearConditionisthebestwaytocompetewithbank-ownedWhatshouldabuyerdoWhatshouldasellerdoin2010InourcurrentBuyersmarketthetypeofhomethatissellinghasshiftedfromthetraditionalprofleofthepast20years.tisthereforeimportanttounderstandwhereyourhomeftsintotheoverallmarketactivity.Althoughtraditionalowneroccupiedhomesmakeupamajorityofthecurrenthomesavailableforsalethemajorityofthehomesbeingsoldarebankownedorfnancialhardshiprelatedsales.Thisputsdownwardpressureonvaluesandcausespricingtotakeamoresignifcantroleinmarketing.AsatraditionalsellerinordertostandoutinacrowdedfeldmadeevensmallerbytheBuyersfocusonbankownedfexibilityonpricingtermsleasevs.saleorleasetoownbecomesimperative.TRADITIONALRETAIL91.5SHORTSALE1.0BANKOWNED2.5LEASES5.0TRADITIONALRETAIL20SHORTSALE34LEASES18BANKOWNED29CurrentHomeSaleDistributionHistoricHomeSaleDistributionITheChangingViewsofHomeSales